Ask a Gallerist: Jason Horejs - Getting Started with Art Collecting

Studio Tour Magazine has partnered with Jason Horejs, owner of Xanadu Gallery of Scottsdale, Arizona, to answer your questions on art collecting.

Getting Started with Art Collecting

What should a beginner consider when starting an art collection?

Jason Horejs: Start by following your instincts. Visit a variety of galleries, museums, and art fairs to see what styles and subjects resonate with you. Trust your initial reactions—collecting art is as much about emotional connection as it is about aesthetics.

It's common for new collectors to worry about making mistakes with early purchases. You can alleviate this concern by focusing on works that genuinely excite and interest you, while taking the time to explore how similar styles or artists are presented in reputable galleries. This exploration can help you refine your taste and build confidence in your choices.

Finally, remember that collecting is a journey. There’s no need to rush into purchases. Allow your interests to evolve as you encounter more art. The process of learning and discovering is one of the most rewarding aspects of building a collection.